SNIFF is an independent chain of one-off concept footwear boutiques which are situated in some of the most coveted and fashionable areas across London.

SNIFF originated as a result of a close collaboration between Sean Farrell and Lynsey Hand, two very well respected people in the footwear industry who have over thirty years experience at the head of some of the largest footwear organisations in the UK, and are the design and business collective behind Sniff's success.

They recognised an increasingly gaping niche for a unique approach to footwear retail. To provide beautifully crafted, well considered and individual men's, women's and sports footwear collections. The buying teams at SNIFF travel extensively around the world to select the perfect mix of established and relatively unknown designer, urban and sports labels, many of which have chosen SNIFF as the springboard to launch their collections.

Eclecticism is the key to our identity and has attracted a huge customer base of who share the thinking behind SNIFF, many of whom have become loyal to us after being weary of the tired and bland quality and design which is indicative of so many of the high street chains you see today. SNIFF will always appeal to the creative, unique and fashionable individuals of any age who prefer to mix and match their own style. Our customers know that season after season we continue to provide quality and idiosyncratic designs that are usually the preserve of high end designer stores.

This theory is also reflected in the design of our store interiors. Each of our SNIFF boutiques have totally unique, exciting and inviting atmosphere and are designed to be specific to the location in which they are situated. They all have their own strong sense of style and humour and flout the usual design rules.